Master of Innovative Leadership and Entrepreneurship
Western Carolina University | 2021

Bachelor of Fine Arts (Concentration in Design)
University of North Carolina at Greensboro | 2008

Kalidescope – Graphic Design and Photography
May 2008 – Present | Freelance Designer

Develop and create visual communication for start up and existing companies. Oversee design and photography projects creating cohesive brands. Communicate directly with clients verbally and written to establish the vision of each project.

  • Strategize and design digital and print media for a wide range of industries: websites, flyers, rack cards, launch graphics, social media campaigns, product packaging , logos, infographics, etc.
  • Create marketing strategies to attract and retain customers via social media, email marketing, and online presence analytics.
Sigma Gamma Rho Sorority, Inc. International Corporate Headquarters
March 2015 – February 2022 | Director of Membership Services & Marketing

Forecasted, tracked, and analyzed membership growth strategies to define creative vision through internal and external brand campaigns. This mobilized global member and affiliate growth by 20% year over year by developing content through storytelling, highlighting membership impact and the value proposition of prospective members and affiliates collegiately and post baccalaureate.

Notable Recognition:

  • Procured and launched two CRM systems (learning management system and ticketing system) for the improvement of user engagement and data tracking and analysis.
  • Executive Produced professional assets used to amplify the brand and elevate legacy credibility.
  • Established the archetype for trade show marketing processes onsite and digitally (Essence Festival, Congressional Black Caucus Conference, Association of Fraternity and Sorority Advisors, etc.).
Sigma Gamma Rho Sorority, Inc. International Corporate Headquarters
November 2010 – February 2015 | Membership Services Coordinator

Serve as liaison between International Corporate Headquarters and membership. Provide support for members, regional directors and the Board of Directors of organization. Oversee intake process on all levels internationally. Conduct research for chapter history using publications and chapter files.

Notable Recognition:

  • Provided day to day support (liaison) between the corporate office and members and affiliates.
  • Built compliance metrics and tools to ensure the integrity of membership related processes to ensure growth in a rapidly evolving market.
  • Established the framework that led to the implementation of a learning management system with fully branded media assets, inclusive of design, photography, and videography.
Picture Me!
January 2009 – May 2010 | Studio Manager & Lead Photographer

Created a comfortable environment to photograph family heirlooms and special life moments. Maintain accurate and clean records of all daily, weekly, quarterly and annual studio activity. Train and oversee staff internally and on the district level.

Notable Recognition:

  • Consistently managed the #1 studio in the district
  • Received regional recognition for studio success
  • Promoted from Manager-In-Training to Studio Manager within 1 year of employment
Lake Bryn Mawr Camp
May 2008 – August 2008 | Photographer/Web Office Coordinator

Coordinate daily assignments for we office photographers. Problem solve photography/website relations. Photography 374 campers in daily activities (team sports, water activities, arts and crafts and team building activities). Generate reports on office productivity and progress. Coordinate special projects.

Notable Recognition:

  • Formulated a daily tracking system to increase functionality of the web office and overall goal of the staff.

Design, marketing, writing and editing. Ability to manage and complete multiple tasks/projects. Public speaking and presentation preparation and execution. Knowledgeable in marketing, branding and design, as they pertain to one another. Strong verbal and written communication.

Adobe Creative Suite: Photoshop, Illustrator, Dreamweaver, Xd, InDesign, Flash, Acrobat

Microsoft Office: Word, Excel, PowerPoint