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(D) Week Two Reflection: From Impossible to Inevitable

How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

Authors: Aaron Ross and Jason Lemkin

The opening in the preface says “There’s never even an easier time to grow a business. Ironically, tough, wile everyone else around you seems to be crushing their goals, does it feel like a struggle for you?”

My first thought after reading that was “bingo”. That sentence feels true about most facets of life. Thoughts that have loomed in my head: “I’m not doing enough”, “I’m not going hard enough”, “you can sleep when you’re dead”. All in the name of success. It’s unrealistic, but perception is reality.

It is perceived that in order to be successful, you have to do the right thing, but what is the right thing?

One reason I believe that we have the feeling of struggle while others seem to be yielding success is that it is really easy to overly focus on the things around you instead of focusing on your own goals (and small wins!). Most people also tend to struggle through certain ventures because they are prideful – not interested in asking for help or guidance because it will make them appear that they are not capable of gaining success on their own. 

This book is extremely important to any entrepreneur that desires success or to jump above their current plateau because it is written by two entrepreneurs that used a specific formula to build success. We get to learn from their experience. Experience that would take us years to gain.

As you continue to read my reflection on this book, I am writing with the following in mind – regarding hyper-growth:

  1. “Why aren’t you growing faster?”
  2. “What does it take to get to hyper-growth?”
  3. “How do you sustain it?”

The second set of things that I will be addressing are Ross and Lemkin’s Seven Ingredients to Hyper-Growth.

  1. Nail the Niche
  2. Create Predictable Pipeline
  3. Make Sales Scalable
  4. Double Your Deal Size
  5. Do the Time
  6. Embrace Employee Ownership
  7. Define Your Destiny